Talk About Service - Recommended Reading

Recommended Reading
Purple Cow {Transform Your Business by Being Remarkable}
Purple Cow, written by Seth Godin, is a fun, fast-read little book that challenges companies to be phenomenal, unforgettable and remarkable…..like a Purple Cow! Everyday customers come face-to-face with a lot of boring stuff – a lot of brown cows – but you can bet they won’t forget a Purple Cow. Here are some excerpts for this entertaining and informative book.
Nov 2, 2005, 10:42

Recommended Reading
The Loyalty Effect
Loyalty is by no means dead. In fact the principles of loyalty . . . are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion.
Sep 10, 2005, 11:06

Recommended Reading
Creating Customer Evangelists
How your best customers can help you increase customer loyalty, sales and profitability of your brand.
Sep 10, 2005, 11:00

Recommended Reading
Out of the Crisis
"Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and the people that expect quick results, are doomed to disappointment."
Aug 26, 2005, 15:25

Recommended Reading
Eat Mor Chikin': Insire More People
Put two Cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities
Jul 29, 2005, 12:27

Recommended Reading
1001 Ways to Reward your Employees
A little over ten years ago Bob Nelson took the seeds of an idea and turned it into something indispensable for business. The idea? That it’s not a raise that motivates an employee, and it’s not a promotion—what really sparks a person to perform are those intangible, unexpected gestures that signify real appreciation for a job well done.
Jul 24, 2005, 13:13

Recommended Reading
The Nordstrom Way
Nordstrom’s culture encourages entrepreneurial, motivated men and women to make the extra effort to give customer service that is unequalled in American retailing. Find out how they do it...
Jul 6, 2005, 09:37

Recommended Reading
A Complaint Is a Gift
According to the book "A Complaint Is a Gift" by Janelle Barlow and Claus Moller, here is what can happen if you don’t effectively handle dissatisfied customers and their complaints...
Jul 6, 2005, 09:18